(Great) 1960s Art Director calls Cover of the Future "Ridiculous."

George Lois, the great art director behind some of Esquire's most iconic covers calls the October Cover of Esquire, that featured a blinking E-Ink display "A Mickey Mouse Light clicking on and off... it's not an idea." Gawker responds with "PWND!!1!" while Boing Boing Gadgets really hit the nail on the head after getting a first look with this line:

"The future of print journalism is the blink tag, apparently."

A Conversation with George Lois -- Advertising Age

A Gentle Critique Of Esquire -- Gawker